Casino Supreme Teaser Poster Analysis Suggestions
DECONSTRUCTING THE CASINO ROYALE TEASER CARTEL
Who is communicating with whom, why and how?
" If you don't change, you expire. We had to reinvent Bond. ” Barbara Broccoli, Eon Productions, co-producer of the Mission impossible films (Total Film, January 2006)
We know from all of the pre-release marketing material to get Casino Royale that the manufacturers of the most recent James Bond film set out to " reboot” the franchise by causing a " darker”, " edgier”, " more realistic” film, which has a Bond personality who is both equally " even more physical” and " more vulnerable”. On the other hand, as Daniel Craig continues to be keen to point out in interviews, although it is in some methods very different coming from previous motion pictures in the series, " Casino Royale is usually religiously a Bond movie” (Empire, Dec 2006).
With all this at heart, analyse the film's thoroughly constructed teaser poster, concentrating on each of Graeme Burton's image examination categories beneath. Use bullet points to describe clearly how you think every single element of the poster allows the manufacturers get around their message that Gambling establishment Royale differs, but still a Bond film i. at the. how it assists them promote the film to their target audience.
Situation Signs: the way you are given a specific Point of View by camera
•Focal point (lens centre) i. e. where the camera seems to be directing the attention; this kind of often indicates what the image-makers consider most critical in the picture and you should ask yourself why this may be so. •Angle of taken i. elizabeth. whether the camera is at eye-level or above/below eye-level; this could imply reasons for the relative status of subject and viewer – equality, inferiority, superiority – or evoke a internal state elizabeth. g. a higher angle shot of the subject may advise vulnerability, although a low viewpoint shot may possibly suggest world of one or a thing aggressive and threatening. •Size and Length of Shot/Proximity i. at the. how close the camera allows us to always be to the primary focus of the; this often indicates the extent where we are asked to...