Overview of Starbucks Coffee Business Essay

Review of Starbucks Caffeine Company

SENIOR MANAGEMENT CREW

Howard Schultz

Chairman, Director and Ceo

High cliff Burrows

President, Starbucks Espresso U. H.

Martin P. Coles

President, Starbucks Coffee International

Arthur Rubinfeld

Chief executive, Global Development

MISSION AFFIRMATION

To establish Starbucks as the premier purveyor of the best coffee in the world while maintaining the uncompromising concepts as we develop.

GUIDING GUIDELINES

• Provide a great work environment and handle each other with respect and dignity. • Embrace diversity as an integral part in the way we do business. • Apply the highest standards of excellence towards the purchasing, roasting and new delivery of your coffee.

• Develop enthusiastically satisfied clients all of the time. • Contribute absolutely to our neighborhoods and our environment. • Know that profitability is essential to our foreseeable future success.

Starbucks business model is definitely brand building without big ad spending growth without the loss of control that franchising would bring.

Starbucks Cash flow Statement

200820072006

Revenue ($ mil. )10, 383. 09, 411. 57, 786. 9

Gross Earnings ($ million. )5, 737. 75, 412. 44, 608. 2

Operating Income ($ mil. )512. 9----

Total Net Income ($ mil. )315. 5672. 6581. 5

Diluted EPS (Net Income)0. 430. 870. 71

(Courtesy of TD Ameritrade В®)

Successes

•Rated #1 Best Espresso Best Caffeine in the Junk food and Speedy Refreshment categories and as the #1 The majority of Popular Speedy Refreshment Cycle. Zagat Survey® rates and reviews companies based on a large number of opinions and therefore are recognized as a leading source pertaining to consumer info. •Ranked # 9 out of 100 Best Business Citizens simply by Business Integrity •One of Fortune Journals " 95 Companies To Work For” List last year. •Certified " Age-Friendly” by RetirementJobs. com (a search results designed for retired people over the age of 50). •Selected as one of Ethisphere. com 2009 World's Most Moral Companies List •Selected by the Human Rights Campaign ® campaign internet marketing GLBT-friendly

General Investor Details

Starbucks was integrated under the regulations of the Condition of Washington, in Olympia, Washington on November four, 1985 to become a public company upon June dua puluh enam, 1992, providing stock to the public to the public at $17 a share, an amount that that was much more than 40 instances its current earnings and $1 more a discuss above the estimated price (Blumenthal 2007). Around the first day time of trading, the inventory soared to $21. 50, giving Starbucks a market benefit of more than $270 million (Blumenthal 2007). Starbucks Corporation's Common Stock is traded on NASDAQ, beneath the trading symbol SBUX (Starbucks 2009). The business has 176, 000 workers. (Starbucks 2009). US STORES INFORMATION

•50 states, plus the District of Columbia. This kind of breaks down to: •7, 087 Company-operated stores.

•4, 081 Licensed stores.

INTERNATIONAL RETAILERS INFORMATION

•43 countries outside the United States.

•Company-operated: 1, 796 stores, including company-operated, nationwide, •Canada, Chile, China (Northern China, The southern part of China), Indonesia, Ireland, •Puerto Rico, Singapore, Thailand and the United Kingdom. •Joint Venture and Licensed retailers: 2, 792 in Luxembourg, Bahamas, Bahrain,

Brazil, Canada, China (Shanghai/Eastern China), Cyprus, Czech Republic,

Denmark, Egypt, France, Portugal, Hong Kong, Indonesia, Ireland, Asia,

Jordan, Kuwait, Lebanon, Macau S. A. R., Malaysia, Mexico, the Netherlands,

New Zealand, Oman, Peru, Philippines, Qatar, Romania, Spain, Saudi Arabia,

To the south Korea, Spain, Switzerland, Taiwan, Turkey, United Arab Emirates and

the uk.

If someone is considering franchising a Starbucks retail store, they are out of good fortune. Starbucks will not franchise businesses and does not have any plans to franchise in the foreseeable future. This is most likely to maintain standard operating procedures. In United states, the majority of the shops are Company-operated (Starbucks 2009). As a great...

Cited: Blumenthal, Karen. Enorme Expectations. Ny: Crown Publishing Group, 2007.

Starbucks Firm. Fiscal 08 Annual Statement. Starbucks Firm, 2008

" Starbucks Graded #1 in Fast Food Coffee and Speedy Refreshment Categories”. Zagat Survey