Essay regarding Pantaloon Online marketing strategy

Job Report on e s

‐ A Marketing Pers spective

Sub bmitted to Dr . A Anita Goya ing Pr rofessor, M Promoting Group, IIM Lucknow t

S ubmitted by Group 9

Digvijay A By-by Kapil Thuk kral Priyajeet S Singh R Abhinav v Ravi Shank kar Sandeep T Kumar PGP26012 2 PGP26021 1 PGP26032 2 PGP26033 3 PGP26041 1 PGP26049 9

SECT S TION 1 (Words 1290)

TheCompa any

Pantalo Retail (I oon India) Pvt. Ltd., a part um the Futur Group, can be described as leading I actually L of re t Indian opera of ator multiple price tag form electronic mats. It can be pr latest in robot the value and lifesty segment of the India th electronic yle a great consum industry. mer

ats LeadingForma

Future Group

Pantaloon in R Selling (Indi ia) Pvt. Limited.

P Pantaloon c sequence of fashion and outlets

Big Bazaar M

hypermarket cha h ain

Food Bazaa F fladem?l

supermarket ch hain

Central chain of mal lls

K KeyFacts s

They would Headquarte Mumba er: ai O Operating S Space: 16 million squ meters uare feets T Total Cities protected: 73 s 7 At the Employees: 33500: A Total annual Rev venue/ Tur rnover: `63,, 477 million ($1, 328. six million) ( n 6 (FY2009)

ness LinesofBusin

1 . 2 . a few. 4. five. 6. six. 8. 9. E-Tailing Foodstuff Fashion Home Solu ution Telecom & IT General Me erchandise Leisure & E Entertainme ent Wellbeing & Magnificence Books & M Music

Keyproductsa andserv vices

Produc cts: Accesso ories Ebooks Clothes s Electron goods nic Entertai inment prod ducts Food pr roducts Footwe ear canal re Furnitur General merchandi l ise Health a beauty products and Sports g goods Brands s: Food: Brew Ba ar Bistro Bollywood Chamosa Food Handbag azaar Athletics B Bar Fashion: almost all Big Beneficio aar Blue Sky con Brand Fa actory Central Fashion Train station oper Lee Coo Navaras Pantaloo ons Home and Electronic cs: Collectio i on Electron Bazaar nics e-zone Household furniture Bazaar Home B Bazaar Home Town Telecommunications an THAT: nd Gen M One Mobile M Port Basic M Merchandise e: Big Baza aar Blue Skies y Company Fa actory Central Navaras Pantaloo in Shoe Faculte ctory �

Leisu and ure Get into rtainment:: Bo owling Company. F 123 ness and Beauty: B Welln Match & Healthy t sumado a Sta Sitara ar Publication & Music ks c: De epot

TheProduc computertomografie

Pantal loons, chai of fashion outlets company in overing appa arels and re elated access sories. Pantalo oons New F Fashion stan out as a style tren nds ndsetter, within the lines um how fashi is n of ion followe internatio ed onally. The firs Pantaloon was open in Garia saint ns ned ahat, Kolkat in 97. ta

Produ Transitions ucts

Se elling extern brands nal Offering retail ling a mix of exterior o brands whi with the sa time ile ame in ntroduced it own priva brands ts consumed

Categ gory Tran nsition

Family S Store Fa ashion retail outlet with an em at the mphasis on 'youth' and c clear focus on ‘fresh fashion'�

Panta aloonsCa ategories

Cas sualwear Ethn nicwear Form malwear Sports trust

SWO OTAnal lysis

Strong points s Existence i 71 cities and 1000 shops acr in ross India Presence o internal grain such as David Miller, Uncovered of nds n Denim, an Schullers red nd duces dependen on exterior ncy brands First appendage nized full esta ablished in India and country's s greatest by revenue A fully IT enabled invoicing system Capital t g Dominant player and con t ntinuous inorganic and organic c progress In house h supply chain ma anagement in th form of Futu he ure Supply Ch hains Alternatives (FSCS) limited thus a solid d, control ov its distribution channel ver Various po ortfolio coverin distinct age and income gr ng electronic roups Excessive volu of sales lea ume ading to econom of range mies Solid bra equity and they would and excessive credibility in Indian scen y nario Connected with the cultu delicacies of a several reg d ural um gions Commitment ca and incentiv techniques crea ard ve ating repeat customers s Spots for backwards inte r egration which will improve meters w margins Opportun nities Growing m middle school ba and, especially the youth and capital t working p population creat ting a diverse target portion. Estimated volume of mid class peopl is now over 60 cro in d ddle votre ores 2010. Penetratio into the untap on pped...