Essay regarding The Fashion Funnel  Case Study

The trend Channel – Case Study

Workout 1: Precisely what is expected outcome of each with the targeting cases? (complete the Ad Earnings and Economic calculators to fully understand the monetary impact in the scenarios)

Demonstrate 4: Advertising Revenue Calculator TV HH Average Rating Average Audiences (thousands) Typical CPM1 Typical Revenue/Ad Minute2 Ad Minutes/Week Weeks/Year Advertisement Revenue/Year Pregressive Programming Expenditure 1 Revenue/Thousand Viewer a couple of Calculated simply by multiplying Common Viewers simply by Average CPM

Current 2007 Base Scenario 1 128, 000, 1000 110, 500, 000 one hundred ten, 000, 500 1 . 0% 1% 1 . 2% 1, 100 you, 100 1, 320 $2. 00 $1, 80 $1, 80 $2, 200 $0 $0 a couple of, 016 two, 016 a couple of, 016 52 52 52 $230, 630, 400 $0 $0 $0 $0

Situation 2 110, 000, 1000 0. 8% 880 $3, 50 $0 2, 016 52 $0 $15. 1000. 000

Circumstance 3 one hundred ten, 000, 000 1 . 2% 1, 320 $2, 55 $0 a couple of, 016 52 $0 20 dollars. 000. 000

Exhibit a few: TFC Estimated Financials to get 2006 and 2007 Income Ad Product sales Affiliate Costs Total Earnings Expenses Expense of Operations Expense of Programming Advertisement Sales Commissions Marketing and Advertising SGA Total Price Net Income Perimeter

2006 Actual

2007 Base

Scenario one particular

Scenario two

Scenario several

Assumptions

Insert scenario comes from revenue calculator Grows 2% per year with population

$230, 630, 500 $207, 567, 360 $249, 080, 832 $323, 882, 560 $345, 945, six-hundred $80, 000, 000 $310, 630, four hundred $81, six hundred, 000 $81, 600, 500 $81, six hundred, 000 $81, 600, 000 $81, 600, 000 $81, 600, 1000 $81, six-hundred, 000 $81, 600, 000

$70. 500. 000 $72, 100, 1000 $55. 500. 000 $55, 000, 1000

$72, 90, 000 $55, 000, 1000 $7, 472, 425 $60, 000, 000 $41, 2 hundred, 000

$72, 100, 1000 $70, 500, 000 $9, 686, 477 $60, 000, 000 $41, 200, 500

$72, 95, 000 $75, 000, 500 $10, 378, 368 $60, 000, 500 $41, 200, 000

Expands 3% each year with inflation Add incrementa l encoding expense 3% of advertisement sales earnings Reflects increased spending of $15M Developing with pumpiing 3% Spradsheet calcuates quickly Spradsheet calcuates automatically Spradsheet calcuates automatically

$6, 918, 912 $45, 000, 000 $40, 500, 000

$6, 227, 021 $60, 1000, 000 $41, 200, 000...